Goodr

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

OUR NEWEST STYLE, THE VRGs

A new shape with the same levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re running laps on a track or entering a time machine to the future.

When questioning potential replicants, you want to keep a poker face, especially when you’re good at your job and can spot one in a crowd from several miles away. Slap these sunnies on and you’ll keep that poker face, no problem. But don’t wear them for an actual game of poker because everyone will absolutely be able to see your cards in the reflection.

THE ORIGINAL WHISKEY OGs

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

RUNWAY GOODRS: RUNNING! FASHION!

Runway goodrs have all the running performance benefits with a universally flattering, high-fashion cateye shape. Have your cateye and eat it too!

OH YOU THOUGHT THE TORTOISE WAS SLOW?

Clearly you have been reading too many of that Aesop guy’s lies! The truth is, when you spray a little WD40 on a tortoise’s shell, flip it on its back and send it down a hill, well, they are FAST AS SHELL.* As will you be when you throw on these blue-lensed tortoiseshell shades!

Your move, Hare.

*(We do not condone the use of WD40 on live turtles. This is just a joke, people.)

OUR FIRST CIRCLE GS WITH FLAMINGO EYE TECHNOLOGY

Introducing the new Circle Gs! We designed these shades to look good and fit comfortably on your face whether you’re putting in your backyard or sipping a nitro cold brew.

INTRODUCING I'M WEARING BURGUNDY?:

If you're going to do it on the most glorious rainbow ever, it's ideal to have protection...from UV rays. We believe in safe specs. What? We're talking about golf, people! Get your minds out of the gutter, slap these burgundy shades on your face, channel your inner sex panther and remember: you can score a flamingo 60% of the time every time.

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

WELCOME TO CARL'S INNER CIRCLE

What's the difference between vintage, antique & retro?

Vintage: "characterized by excellence, maturity, and enduring appeal; classic," with true vintage at 50 years old.
Antique: "an object having special value because of its age," at least 100 years old.

Retro: "Involving, relating to, or reminiscent of an earlier time; retrospective," imitating a style at least 10-15 years old.

That means these sunglasses are retro but we named them Thanks, They're Vintage so you have to lie to everyone and say they're 50 years old. Good luck.

STOP THE PRESS!!!

We got 3 batsh*t crazy emails about
"Thanks, They're Vintage" sunglasses.

Read our "Thanks, They're Vintage" Origin Story.

WELCOME TO CARL'S INNER CIRCLE

The good news is, we got you a pair of Circle Gs! The bad news is, They Were Out of Black. So we got the next best thing: gray! Cheer up. Gray's good. It's black-ish. Look, we all have dreams, okay? Sometimes dreams get crushed. Settle. Give up. These gray sunnies won't slip or bounce while you begrudgingly embrace the next best thing.

FASHION CRIME

What happens when you violate the Grim Reaper dress code?! Read our They Were Out Of Black Origin Story to find out!

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

FLAMINGO EYE™ TECHNOLOGY

We wholeheartedly believe here at goodr that golf is fun. Why does it have to be so serious? Lighten up! For that reason, we have dubbed our golf-specific lens “Flamingo Eye™ Technology.” All the HD contrast and performance without any of the self-importance.

OHHH 90s ROM COMS

Whatever the topic, golf, a bicoastal email-based romance, a sinking ship, they don’t make ‘em like they used to. Whilst they occasionally skirt the outdated humor line (wait...was that sexist?), they make up for it in inspirational goosebump-filled moments for our heroes. These wood-grain framed and brown-lensed BFGs are perfect for your Tin Cup moment. So, go ahead. Just knock it on, Roy!

BFGs: BIG F*CKING GOODRS

With wider frames, longer arms, and bigger lenses than our OGs, these babies are designed to complement and fit runners with larger melons.

SOME PEOPLE HATE WEARING BLACK

They think it's too boring or too funeral-ly. Instead, they pick red, blue, yellow, green, purple - every color in the rainbow. But you know what you get when you combine all those colors? Black! That's right, it's hiding in plain sight! Thanks to our new Hooked On Onyx program, everyone can learn to appreciate wearing black. Then you can proudly say, "Hooked On Onyx worked for me!"

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

OUR NEWEST STYLE, THE VRGs

A new shape with the same levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re running laps on a track or entering a time machine to the future.

INTRODUCING SEE YOU AT THE PARTY, RICHTER.

Congrats! You won a vacation! And by "vacation," we mean our clumsy goons will dig into your brain and implant false memories of — ohhhh no we're getting shut down for violating ethics laws. Whoops-a-daisy. Well, forget the vacation. Buy these shades! (And if you think you already bought them, you're wrong, that's a false memory.)

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

GOODR + AVIATORS = MACH Gs

Our MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus, this smooth, sleek frame means no unsightly imprints on your nose from those weird nose pads on traditional metal aviator frames.

INTRODUCING KITTY HAWKERS' RAY BLOCKERS.

Some people say the Wright Brothers were rocking a pair of these teal framed pink accented aviators when they decided to block out not just the rays at Kitty Hawk, North Carolina, but also their peer Glenn Curtiss from modern aviation history, because if they can build the world's first aeroplane, then they can certainly build the world's first time machine. Is this info true? We don't know. But some people said it.

RUNWAY GOODRS: RUNNING! FASHION!

Runway goodrs have all the running performance benefits with a universally flattering, high-fashion cateye shape. Have your cateye and eat it too!

HIGH FASHION BRUNCH RUN

Our Breakfast Run to Tiffany’s black on black Runway goodrs will have you naming your cat “Cat” and rocking Givenchy on your next run. (Just don’t blame us for that Givenchy dress not sweat-wicking. We handle the sunglasses’ performance, the rest is on you).

BEST-SELLING PINK SUNGLASSES

Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re haulin’ tail up a mountain trail or drinking beers in a Mexican cantina.

THE ONLY WAY TO TRAVEL

In honor of our CEO, Carl the Flamingo, these beauties are a tribute to his unbelievably pink feathers and shockingly teal eyes. Try these on your next run to be transported to Carl’s flamingo yacht, where the piña coladas flow and beautiful flamingos flock like the salmon of Capistrano.

GOODR + AVIATORS = MACH Gs

Our MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus, this smooth, sleek frame means no unsightly imprints on your nose from those weird nose pads on traditional metal aviator frames.

IS THERE ANYTHING WORSE THAN BEING GHOSTED?

The feelings of hurt and anger sparked by a sudden unexplained end to communication? How about being dropped by your girlfriend on every single ride no matter how “fit” you think you are? Just ask @sweatforsandwiches - the boyfriend of a goodr employee. He knows alllll about that life.

NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.

NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running, biking, you name it.

ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.

WELCOME TO CARL'S INNER CIRCLE

Introducing the new Circle Gs! We designed these shades to look good and fit comfortably on your face whether you’re doing squats with a dog in your arms or sipping a nitro cold brew.

INTRODUCING IT'S NOT BLACK, IT'S OBSIDIAN.

...our all new obsidian on obsidian Circle Gs. By definition, obsidian is the hard, dark, glass-like volcanic rock formed by the rapid solidification of lava without crystallization. It's the perfect name for our hipster-y-est style, since by definition a hipster is the hard, dark, glass-like person formed by the rapid solidification of personality without self-actualization.

GOODR + AVIATORS = MACH Gs

Our MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus, this smooth, sleek frame means no unsightly imprints on your nose from those weird nose pads on traditional metal aviator frames.